Cancer. It’s the word no one wants to hear, but when Genio Technologies reached out about a safe, accurate cancer diagnostics tool, we were ready to listen and make an impact.
Create a brand identity and marketing site for an innovative cancer diagnostics device.
The initial request was a logo and informational site. However, to convey trust, we needed an identity.
To establish credibility, we focused on an authentic strategy grounded in the device's core benefits: water, time, and life.
While Genio sought a logo and info site, further conversations revealed the need for a deeper, purpose-driven brand identity.
Collaborating closely with the CEO, we crafted a brand that embodied promise and integrity, resonating with families and healthcare providers.