Logo: Genio logomark.
Tagline: Diagnosis. In Focus.

The Project

Origin Story

Cancer. It’s the word no one wants to hear, but when Genio Technologies reached out about a safe, accurate cancer diagnostics tool, we were ready to listen and make an impact.

Project Lowdown

Icon: Building.
Company
Genio Technologies
Icon: Pencil and Ruler.
Project
Branding | Marketing
Icon: Astronaut.
Role
Brand Designer

The Ask

Create a brand identity and marketing site for an innovative cancer diagnostics device.

The Dilemma

The initial request was a logo and informational site. However, to convey trust, we needed an identity.

The Breakthrough

To establish credibility, we focused on an authentic strategy grounded in the device's core benefits: water, time, and life.

The Solution

A Persuasive Promise

While Genio sought a logo and info site, further conversations revealed the need for a deeper, purpose-driven brand identity.

Collaborating closely with the CEO, we crafted a brand that embodied promise and integrity, resonating with families and healthcare providers.

Icon: Bullseye with pointer.
Click to Scroll
Screenshot: Genio-Homepage.
Screenshot: Genio-Homepage.
Screenshot: Genio-Benefits.
Screenshot: Genio-Technology.
Screenshot: Genio-About.

Marketing Site

Desktop

Creating a site that resonated with families and medical professionals required clear, honest, and approachable messaging that reinforced the actual impact on life.

Laptop, flat white.
Screenshot: Splash Screen
Screenshot: Genio-Homepage, mobile.
Screenshot: Genio-Benefits, mobile.
Screenshot: Genio-Technology, mobile.

Marketing Site

Mobile

Creating a site that resonated with families and medical professionals required clear, honest, and approachable messaging that reinforced the actual impact on life.

Phone, flat white.
Icon: Chevron, left.
Icon: Chevron, right.
Click to Scroll
Screenshot: Genio-Homepage.
Screenshot: Genio-Homepage.
Screenshot: Genio-Benefits.
Screenshot: Genio-Technology.
Screenshot: Genio-About.

Marketing Site

Tablet

The site has to speak to families and doctors alike. So our imagery and messaging needed to be clear, honest, and approachable. Reinforcing the tech and true value.

Tablet, flat white.
Screenshot: Splash Screen
Screenshot: Genio-Homepage, mobile.
Screenshot: Genio-Benefits, mobile.
Screenshot: Genio-Technology, mobile.

Marketing Site

Mobile

The real value here is the impact on human life. Our strategy was simple, focus on honest messaging, using imagery to reinforce the promise of a better way.

Phone, flat white.
Icon: Chevron, left.
Icon: Chevron, right.
Screenshot: Splash Screen
Screenshot: Genio-Homepage, mobile.
Screenshot: Genio-Benefits, mobile.
Screenshot: Genio-Technology, mobile.

Marketing Site

Mobile

The real value here is the impact on human life. Our strategy was simple, focus on honest messaging, using imagery to reinforce the promise of a better way.

Phone, flat white.