Let's Talk
Message Received!
Great to finally hear back from you! Looks like we finally moved past the whole bunk bed incident.
Thank you! I'll get back to you soon.
Hmmm...Let's try again.
Like many stories, this began with a simple question: What if project updates were actually helpful?
Our clients were so intrigued by such a simple idea that it quickly grew from concept to platform.
But before it could become a reality, it needed an identity—and that’s where the real journey began.
Strategically craft a brand identity and design the marketing site for our SaaS platform.
Direction was limited to a name—The Loop—and the CEO’s interests in Cyberpunk and Zen.
The brand took shape through an “aha moment” inspired by The Hero’s Journey and Zen philosophy.
After initial research and collaboration with leadership, I developed a brand strategy focused on simplicity and storytelling.
From there, I built a cohesive brand identity, and I designed the marketing and onboarding experience.
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At its heart, the Loop provides clients and teams clarity, confidence, and connections to insight.
Faced with the inherent stress of project status, Clevyr saw an opportunity to create a tool that offers more than updates—real insights for peace of mind.
So, what's at the core of The Loop? In the end, we averted the crisis with an all too apparent alliterative aha moment.
At its core, The Loop is about guiding users through their journey, like the Hero’s Journey itself, with the client as the hero and the project as the quest.
Playing on this theme and inspired by '80s culture, The Loop’s narrative and design language took shape to offer an effortless, relatable experience.
The way I see it, if you're gonna build a service that speaks to someone, why not do it with some style?
–Doc Brown?
At this point, the Creative Director and I collaborated on visual concepts, circling back to the idea of, well, circles to represent the platform’s cyclical nature.
Drawing from the ensō symbol in Zen, representing balance, the final mark plays into the cyclical nature of a project's life cycle and the simplicity of the Loop.
Ready to create a cohesive brand, I ensured the visual language and narrative balanced with the core philosophy of the product and the user's needs.
The result? A brand identity that’s equal parts relatable and insightful, offering a calm, confident space for users to stay in the loop—pun intended.
You know, I think we all learned something valuable…No, not just that the bunk beds were a terrible idea.
More importantly, this project reminds us that there's always more to the story—one for another day.
